Whether it’s through our print and online publications, an industry event, professional training course, or custom research, VertMarkets’ mission remains the same: to facilitate professional connections among our readers and partners to help achieve extraordinary business results.
VertMarkets created the Follow Your Buyer methodology to help B2B companies attract, influence, and establish loyalty among their customers throughout the entire buyer’s journey. Following Your Buyer means helping a customer accomplish an outcome, not selling a customer your product or service.
We focus on the following markets: Bio and Clinical Research, Pharmaceutical Manufacturing, Photonic and RF Component Manufacturing, Water and Waste Water Treatment, Energy Production, Food Manufacturing, IT, Retail, and Healthcare.
Our core principles are centered around the belief that we must be the most helpful, effective, ready to lead, & professional we can be — to our customers, readers, community, & each other.
We put others’ interests before our own.
We ask “what can I do?” not “what can I get?”
We work to understand what is needed, then we actually help.
We seek to understand before seeking to be understood.
We understand that the value of our work is measured by the
Benefit to Others x Quality x Efficiency.
We embrace challenges and problems and we figure it out.
We see failure as an often inevitable and valuabl...
B2B
Media
Marketplace
Education
Overview
Company Mission
VertMarkets, Inc. is dedicated to fostering professional connections across various industries through innovative publications, training, and custom research. Their mission is to empower B2B businesses by implementing the Follow Your Buyer methodology, ensuring long-lasting customer relationships and outcomes that transcend sales.
Employees69
Hq LocationErie
Company values
Professionalism
Collaboration
Empathy
Accountability
Growth
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