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Company profile

adidas company profile

Through sport, we have the power to change lives.

Retail
Company overview

About adidas

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ more than 59,200 people across the globe.

Purpose

Mission and direction

Inspiring lives through sport and pushing the boundaries of culture and human performance, adidas aims to change the world by creating the best sports gear and fostering an active and inclusive lifestyle.

How they work

Company values

  • People
  • Optimism
  • Innovation
  • Diversity