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Kids’ mobile game for mental health & social-emotional learning

EducationGamingArtificial IntelligenceWellbeing
Company overview

About BrainyFred

BrainyFred is a highly personalized social-emotional learning multiverse designed for children aged 6-12. We provide a safe space for kids to develop critical life skills: from managing their thoughts, improving focus, and understanding others' feelings to critical thinking, deduction, and creativity. 👾PLAY: Explore the world of Freddieverse, furnish Your Safe Place, and go on missions with Freddie the Ferret and his friends. 🔥IMPROVE: Failed a task? A Magical Elusive Cafe appears, with neuro-practices to help you try a different approach and succeed. 🗣️TALK: Feel sad or have some news to share? AI-powered animated Freddie is there to chat, safe and private. With BrainyFred, kids will: 🔹 Gain instant emotional support. 🔹 Learn to manage big emotions and express themselves confidently. 🔹 Understand their body's signals to proactively reduce stress. No two paths through the never-ending world of Freddieverse are the same, because no two children are alike. BrainyFred understands each child's unique blend of intelligences, inspired by Howard Gardner's Multiple Intelligences Theory and an innovative concept of Polyintelligence. With relatable characters, immersive experiences, and a constant, strong shift of focus from digital to real life, we're pioneering a new era of learning – making kids happier, more confident, and ready for the future.

Purpose

Mission and direction

BrainyFred creates a personalized, safe social-emotional learning universe for children, combining immersive gameplay, evidence-based emotional skill-building, and AI-supported experiences that help kids understand emotions, build resilience, and transfer learning from digital play into real life.

How they work

Company values

  • Child safety
  • Emotional wellbeing
  • Evidence-based
  • Personalization
  • No dark patterns
  • Trust by design
  • Real-world growth