DUDE Wipes logo
Company profile

DUDE Wipes company profile

Taking over your local toilet paper aisle.

D2CRetaileCommerceConsumer Goods
Company overview

About DUDE Wipes

DUDE Wipes went from a spare bedroom in our apartment, to getting a Shark Tank deal with Mark Cuban, to being the first start up ever to disrupt toilet paper aisles nationwide. LET IT RIP.

Purpose

Mission and direction

DUDE Wipes is a challenger consumer goods brand that disrupted the toilet paper aisle by creating innovative personal care products and building a strong direct-to-consumer and retail presence. The company combines bold branding, product innovation, and omnichannel ecommerce execution to grow a modern household essentials business.

How they work

Company values

  • Disruptive
  • Bold
  • Innovative
  • Customer-Driven
  • Fast-Moving
  • Entrepreneurial