EDO company profile
A data, measurement, and analytics company advancing the success of marketing, research and creative professionals.
About EDO
EDO, Inc. is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, measure creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.
Mission and direction
EDO is a TV outcomes and measurement company that helps advertisers, agencies, networks, streamers, and studios understand what drives consumer engagement and future sales. Its platform combines advertising occurrence, outcomes, identity resolution, and decision science to deliver investment-grade TV intelligence across linear and streaming media, enabling better media planning, creative optimization, and fair valuation of every impression.
Company values
- Data-driven decision-making
- Measurement excellence
- Innovation
- Customer impact
- Integrity
- Collaboration