Welcome to Fi.
We’re a passionate team of alumni from Square, Google, Peloton, Uber, and more working to transform the dog-human relationship. Our mission? Develop cutting-edge tech to revolutionize what it means to be a dog parent.
The dog industry remains firmly stuck in the past, but we're not satisfied with the status quo. Fi is leveraging our team's talent and expertise to improve the lives of 100 million+ dogs in the U.S. Real-time location tracking, activity and step counting, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between dogs and humans. Imagine a world where your pet can tell you when something feels off. That's the future we're building at Fi.
Join us in our pursuit of the “impossible,” which really means “let me find a way,” to redefine the future of dog ownership together.
B2B
Consumer Goods
Technology
Pets
Overview
Company Mission
At Fi, we are on a mission to transform the dog-human relationship through innovative technology. Our goal is to enhance the lives of dogs and their owners, enabling real-time communication and health monitoring. We aim to revolutionize the dog industry by leveraging advanced tracking and behavior analysis, ensuring every dog can live a healthy and fulfilling life.
Employees300
Hq LocationNew York
Company values
Innovation
Collaboration
Compassion
Accessibility
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