Frasers Group company profile
We are building the planet’s most admired and compelling brand ecosystem.
About Frasers Group
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.
Mission and direction
Frasers Group is dedicated to rethinking retail by pushing the boundaries of traditional retail environments, diversifying the portfolio, and creating a future-proof shopping environment for consumers globally.
Company values
- Risk-taking
- Innovation
- Continuous improvement
- Collaboration