Haysto company profile
Haysto and our sister brand, Picnic, make getting a mortgage simple, whatever your situation.
About Haysto
Backed by leading investors including HL Partnership, Better Group, Experian, The CEO of OakNorth and former Chairman of Salesforce, we started by solving the biggest gap in the market — helping the self-employed, those with bad credit, and anyone with complex income. The one in five customers unable to get a mortgage through traditional channels. To fix it, we built Haya: a data, decisioning, and automation platform that powers both our brands: Haysto (specialist) and Picnic (mainstream). Now, we’re extending this capability through innovative B2C solutions reaching millions of consumers via our partners. We help customers understand and improve eligibility, boost borrowing power, and switch or repay faster. We’re redefining how people understand, access, and manage homeownership
Mission and direction
Haysto is a mortgage technology business building data, automation and decisioning solutions that help more people access and manage homeownership. Through its specialist and mainstream mortgage brands, it supports customers with complex financial profiles while also powering partner-led, consumer-facing solutions that improve eligibility, affordability and borrowing outcomes at scale.
Company values
- Customer-first
- Data-led
- Innovative
- Commercially minded
- Fast paced
- Collaborative
- High ownership