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Intentive remote work and careers

Brand enrichment for the AI inbox era. CRM and lifecycle marketing for consumer brands that take retention seriously.

ConsultingMarketingCRMSaaS
Company overview

About Intentive

Intentive is a lifecycle and CRM consultancy for B2C brands that want more from their customer relationships than a steady stream of broadcast emails. We work across the full customer arc — strategy and execution — across email, SMS, RCS and conversational channels. That means onboarding programmes that actually activate customers, retention systems built around behaviour not batch sends, and campaign programmes that drive revenue without burning the list or damaging the brand. Our clients range from DTC ecommerce and media subscriptions to education providers. What they share is a belief that CRM done properly is one of the highest-ROI investments a brand can make — and that doing it properly requires more than a platform and a junior marketer. We bring the strategic thinking and the hands-on execution. Usually both at once.

Purpose

Mission and direction

Intentive is a CRM consultancy helping B2C brands turn customer communications into revenue-driving, brand-enhancing lifecycle programmes. They design and deliver strategy plus hands-on execution across email, SMS, RCS and conversational channels, with a focus on retention, onboarding and behaviour-led engagement for consumer brands in ecommerce, media subscriptions and education.

How they work

Company values

  • Brand-first
  • Behaviour-led
  • Hands-on
  • Commercial impact
  • Fast learning
  • High standards
  • Customer focus