
Mint Velvet company profile
We believe that fashion should be fun, that luxury should be affordable, and that looking gorgeous needn't be difficult
About Mint Velvet
In 2009, co-founders Liz, Lisa and Jane came up with the idea for Mint Velvet over cups of fresh mint tea at Liz’s kitchen table. After years of not finding what they wanted to wear on the high street, the trio had outgrown the fast fashion brands dominating the retail space and wanted the latest trends translated in a relaxed way. The concept of ‘Relaxed Glamour’ was born: easy, effortless clothing that can be slipped on to create a luxe look on even the busiest of days. Known for easy shapes, beautiful prints and flattering fits, with thoughtful finishing touches, Mint Velvet’s unique handwriting is synonymous with everyday luxury and quality. The range has also expanded to include accessories, activewear, homeware and gifts – all with the signature Relaxed Glamour aesthetic. After a whirlwind of success in the first couple of years, the company now has stores nationwide, a thriving website and partnerships with premium department stores. As the brand enters the next phase of its journey, it is looking for exceptional people to join and help continue its ambitious growth, with the same energy and passion since the beginning. The company operates in a professional but non-corporate way and believes that a strong team is greater than a team of strong people.
Mission and direction
Mint Velvet aims to offer everyday luxury and quality through its unique concept of 'Relaxed Glamour'. They provide easy shapes, beautiful prints, and flattering fits to create a luxe look for individuals in a non-corporate environment.
Company values
- With Soul
- Courage & Resilience
- Passion & Drive
- Entrepreneurial Spirit
- Collaborative