Company profile
Pure Fishing company profile
Pure Fishing is a collection of the world's best known fishing brands focused on meeting the needs of modern anglers.
ManufacturingRetailSportsConsumer Goods
Company overview
About Pure Fishing
With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.
Purpose
Mission and direction
Leading global provider of fishing tackle, lures, rods, and reels dedicated to creating memorable experiences for anglers everywhere.
How they work
Company values
- Passion
- Dedication
- Innovation
- Quality