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Company profile

Taco Bell company profile

Live Más.

B2CRetailFoodRestaurants
Company overview

About Taco Bell

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. At Taco Bell, we’re Cultural Rebels.

Purpose

Mission and direction

Taco Bell is a global quick-service restaurant brand delivering bold, Mexican-inspired food experiences through a large franchise network. As part of Yum! Brands, it combines strong brand culture with sustainable ingredients, restaurant innovation, and technology-driven operations to create memorable experiences for millions of customers and support efficient service across its restaurants.

How they work

Company values

  • Bold self-expression
  • Inclusivity
  • Challenge status quo
  • Innovation
  • Sustainability
  • Fun
  • Community
  • Authenticity