TRUFF logo
Company profile

TRUFF company profile

The Pinnacle of Heat Experience

FoodB2CRetaileCommerce
Company overview

About TRUFF

Made with an ultra-unique blend of real black truffles and red chili peppers, TRUFF’s line of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017. The brand quickly became the fastest-growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer. Taking inspiration from the flagship black truffle experience, TRUFF recently expanded its family of products to include other popular favorites like TRUFF Pasta Sauce, TRUFF Mayonnaise, and TRUFF Truffle Oil. TRUFF has been featured on the TODAY Show, Good Morning America, Food Network, The Rachael Ray Show, Food & Wine, and on Oprah’s “Favorite Things” list two years in a row. TRUFF is also the #1 best-selling hot sauce on Amazon and at Whole Foods Market. You can find TRUFF’s variety of sauces in stores nationwide and around the world in the UK, Australia, Kuwait, and South Korea. TRUFF is made in Southern California and is Gluten-Free and non-GMO. Visit www.TRUFF.com for more information and recipes.

Purpose

Mission and direction

TRUFF creates premium truffle-infused condiments that elevate everyday meals through bold flavor, high-quality ingredients, and distinctive branding. Starting with its viral hot sauce and expanding into pasta sauce, mayonnaise, oil, and seasonings, the company blends culinary innovation with consumer appeal to build a standout portfolio in the modern food and beverage market.

How they work

Company values

  • Quality
  • Innovation
  • Bold Flavor
  • Entrepreneurial
  • Consumer Love
  • Collaboration
  • Fast Growth
  • Creativity