Underdog company profile
Underdog is the fastest-growing private sports company in the U.S.
About Underdog
Underdog, the fastest-growing private sports company in the U.S., was founded in 2020 with the simple objective of making sports more fun. The company’s core operating principle: There’s so much more to be built for sports fans in America. Underdog has a unique ability to create new, engaging products for the U.S. consumer. The company offers prediction markets, fantasy sports games, and a growing media network featuring former professional athletes, coaches, analysts, and the fastest breaking news. Underdog is built for and by sports fans to make sports more fun.
Mission and direction
Underdog is a high-growth sports entertainment company building fun, seamless products for U.S. sports fans across fantasy sports, sports betting, prediction markets, and sports media. The business focuses on creating engaging fan experiences and new product categories that make sports more entertaining while operating within regulated markets with a strong emphasis on trust, control, and product innovation.
Company values
- Give a sh*t
- Fan-first
- Move fast
- Collaborative
- Control mindset
- Innovation
- High ownership