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Yassir is the leading super app in the Maghreb region, operating in 45 cities across Algeria, Morocco, and Tunisia, with recent expansions into France, Canada, and Sub-Saharan Africa. Backed by approximately $200M in funding from investors across Silicon Valley, Europe, and other regions, Yassir provides on-demand services such as ride-hailing and last-mile delivery.…

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Company overview

About Yassir

Yassir is the leading super app in the Maghreb region, operating in 45 cities across Algeria, Morocco, and Tunisia, with recent expansions into France, Canada, and Sub-Saharan Africa. Backed by approximately $200M in funding from investors across Silicon Valley, Europe, and other regions, Yassir provides on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, it is now introducing financial services to help users pay, save, and borrow digitally, supporting the continent’s transition into a digital economy. The company aims to create a marketplace that brings people what they need while reflecting strong social values.

Purpose

Mission and direction

Yassir is dedicated to revolutionizing daily services in the Maghreb region by offering a leading super app that connects users with on-demand services like ride-hailing and delivery. Through innovative financial services, Yassir aims to usher the continent into a digital economy, fostering a marketplace that meets people's needs while promoting social values.

How they work

Company values

  • Innovation
  • Inclusivity
  • Sustainability
  • Customer Focus