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Yibi Hantang | China Growth Partner for Global Fashion & Lifestyle Brands logo
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Remote jobs and careers at Yibi Hantang | China Growth Partner for Global Fashion & Lifestyle Brands

Yibi Hantang is Yibi Group’s China lifestyle extension pilot platform for international luxury, fashion, beauty and lifestyle brands. We help selected brands test controlled lifestyle growth opportunities in China through focused pilot models. Fragrance and home fragrance are our initial category focus, supported by professional fragrance partners, olfactory expertise and product development capability.…

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Company overview

About Yibi Hantang | China Growth Partner for Global Fashion & Lifestyle Brands

Yibi Hantang is Yibi Group’s China lifestyle extension pilot platform for international luxury, fashion, beauty and lifestyle brands. We help selected brands test controlled lifestyle growth opportunities in China through focused pilot models. Fragrance and home fragrance are our initial category focus, supported by professional fragrance partners, olfactory expertise and product development capability. Our work focuses on building brand-safe pilot models that combine China consumer insight, category validation, product development coordination, selective channel activation, content planning and brand approval governance. Backed by Yibi Group’s industrial foundation, luxury execution standards and international brand experience, Yibi Hantang helps brands move step by step from strategic opportunity to controlled pilot, and from pilot validation to evidence-based scalable growth in China. The focus is not short-term sales expansion, but helping brands validate whether their universe can extend into daily rituals, gifting, home atmosphere and emotional lifestyle moments in China — with low management burden and clear brand control.

Purpose

Mission and direction

Yibi Hantang helps international luxury, fashion, beauty, fragrance and lifestyle brands explore controlled growth in China through brand-safe pilot models, combining consumer insight, category validation, product and content coordination, selective channel testing and strong brand governance. The business enables brands to test whether their universe can extend into daily rituals, gifting, home atmosphere and emotional lifestyle moments, with clear control and evidence-based scaling.

How they work

Company values

  • Brand-safe growth
  • Luxury standards
  • Consumer insight
  • Thoughtful execution
  • Cross-cultural respect
  • Collaboration
  • Attention to detail
  • Evidence-based decisions
  • Brand governance
  • Selective testing