RRemoteville
LangChain logoLangChain

Account Based Marketing Lead

Skills
BusinessBusiness InsightsEngagement MarketingHospitality IndustryICPLanding PagesMarketing Analytics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 6-8 years of experience in account-based marketing in a high-growth environment
  • Proven experience owning and measuring 1:1 and 1:few ABM motions across paid media email content syndication direct mail and events
  • Experience generating pipeline directly for a sales organization
  • Track record of influencing cross-functional teams
  • Deep understanding of B2B buying cycles and pipeline stages
  • Comfort using pipeline and campaign performance data to make decisions

Nice to have

  • Cross-functional influence
  • Data-driven mindset
  • B2B buying cycle knowledge
  • Enterprise marketing experience
  • Technical category experience

Day to day

  • Own the account-based marketing strategy for the Strategic segment and drive pipeline growth for the sales team
  • Partner closely with Strategic sales leadership to build and run 1:few omni-channel campaigns and support 1:1 engagements
  • Plan and execute high-touch virtual and in-person events while tailoring messaging to business pain points and measuring ROI