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Account Based Marketing Specialist
Skills
Analytical SkillsBusiness InsightsBusiness-To-BusinessCampaignsDemand GenerationMarketingMarketing Campaign Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years of experience in B2B Marketing
- At least 2 years focused on ABM or Field Marketing
- Proven experience in Account-Based Marketing or demand generation
- Strong understanding of B2B service company marketing strategies and buyer journeys
- Hands-on experience with CRM platforms preferably HubSpot
- Strong analytical skills to interpret campaign data and improve results
- Excellent campaign management and organizational skills
- Detail-oriented with ability to manage multiple campaigns simultaneously
- Collaborative mindset working cross-functionally with Sales and Marketing teams
Nice to have
- Detail-oriented
- Collaborative
- Organized
- Analytical
- Tech-savvy
Day to day
- Develop and execute targeted ABM and demand generation campaigns for the Learning & Development industry
- Partner closely with Sales and Marketing leadership to prioritize accounts and refine buyer personas
- Plan and run multi-channel campaigns with personalized messaging across digital and owned channels
- Measure performance and optimize tactics to improve ROI conversion and revenue growth
Hiring process
- Submit your resume