Account Manager, DTC
Skills
Business Relationship ManagementConnectorsDigital MarketingMicrosoft SurfaceOpportunity IdentificationOptimizationPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7–10 years of experience in paid media digital marketing or eCommerce account management
- Strong understanding of performance marketing including testing frameworks and optimization strategies
- Experience with forecasting budget planning and performance pacing
- Ability to interpret performance data and guide optimization strategy in partnership with channel specialists
- Experience managing enterprise or high-complexity DTC accounts preferred
- Proven ability to manage client relationships and lead day-to-day account ownership independently
- Experience collaborating with cross-functional teams in an agency or consulting environment
- Strong analytical skills with ability to turn data into actionable recommendations
- Excellent communication presentation and organizational skills
- Proficiency in Excel and PowerPoint/Canva required
Nice to have
- Proactive
- Solutions-oriented
- Highly organized
- Analytical
- Clear communicator
- Trust-building
Day to day
- Serve as the primary day-to-day lead for enterprise DTC client accounts, managing execution, performance, and ongoing optimization of paid media programs across multiple business units.
- Translate client goals into actionable media strategies across SEM and Paid Social while coordinating forecasting, budget pacing, and performance tracking.
- Partner closely with internal teams and client stakeholders to surface risks early, guide clear communication, and identify growth opportunities that improve account outcomes.