Acquisition MarketingAnalytical SkillsAnalyticsBudget ManagementCampaignsPaid Media AdvertisingPaid Social MediaPerformance MarketingSocial Trends
Mid-level (3-4 years) -
San FranciscoCA
The world's largest online marketplace for authenticated, consigned luxury goods. Nasdaq listed: REAL #TheRealReal
2400+ employees
eCommerceRetailB2CSustainability
Role
Who you are
Minimum 3-5 years experience in growth/performance marketing
1-2 years experience leading and mentoring team members
Hands on management in social platforms (Meta TikTok) and Affiliate (Impact Radius)
Strong analytical skills with experience in analyzing raw data drawing conclusions and making recommendations
Strong attention to detail with experience in proper campaign set-up and QA execution and budget management
Highly collaborative with strong communication and interpersonal skills
Experience with advanced measurement methodology including attribution and incremental lift testing
Proven ability to work cross-functionally
Desirables
Marketplace experience
Proficiency in data visualization tools (Tableau Looker)
What the job involves
Leads planning management and execution for paid social display influencers affiliate and direct mail campaigns including account setup development and implementation of strategies campaign structure budget management optimizations and invoice management
Manages Meta and Tiktok campaigns including DPA product feeds audience targeting and creative recommendations/optimizations
Acts as subject matter expert Paid Social trends and best practices and educates relevant teams
Maintains a close relationship with Paid Social representatives to optimize performance and leverage new opportunities
Ensures weekly and monthly paid media performance reports are delivered to Marketing and Brand partners accurately and on time
Analyze business performance of paid media channels and make recommendations on incremental investment and improving efficiency
Develops strategy and work with stakeholders to implement tests participate in betas and report out on results and develop recommendations for roll-out
Partner with the internal creative team to test and optimize creative
The RealReal is the leading online marketplace for authenticated resale luxury goods, dedicated to sustainability and the circular economy. We aim to provide consumers an expert-driven, safe, and reliable platform to buy and sell luxury items, giving new life to prestigious brands while prioritizing environmental responsibility.