Acquisition Marketing Manager
Skills
Acquisition MarketingAnalytical SkillsAnalyticsBudget ManagementCampaignsPaid Media AdvertisingPaid Social Media
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Minimum 3-5 years experience in growth/performance marketing
- 1-2 years experience leading and mentoring team members
- Hands on management in social platforms (Meta TikTok) and Affiliate (Impact Radius)
- Strong analytical skills with experience in analyzing raw data drawing conclusions and making recommendations
- Strong attention to detail with experience in proper campaign set-up and QA execution and budget management
- Highly collaborative with strong communication and interpersonal skills
- Experience with advanced measurement methodology including attribution and incremental lift testing
- Proven ability to work cross-functionally
Nice to have
- Marketplace experience
- Proficiency in data visualization tools (Tableau Looker)
Day to day
- Leads planning management and execution for paid social display influencers affiliate and direct mail campaigns including account setup development and implementation of strategies campaign structure budget management optimizations and invoice management
- Manages Meta and Tiktok campaigns including DPA product feeds audience targeting and creative recommendations/optimizations
- Acts as subject matter expert Paid Social trends and best practices and educates relevant teams
- Maintains a close relationship with Paid Social representatives to optimize performance and leverage new opportunities
- Ensures weekly and monthly paid media performance reports are delivered to Marketing and Brand partners accurately and on time
- Analyze business performance of paid media channels and make recommendations on incremental investment and improving efficiency
- Develops strategy and work with stakeholders to implement tests participate in betas and report out on results and develop recommendations for roll-out
- Partner with the internal creative team to test and optimize creative