What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience (3-5 years) in an activation, marketing, or similar role
- Experience in developing and executing marketing strategies and campaigns
- Experience working within the U.K. market, understanding local consumer behavior and trends
- U.K. English-Speaking Skills
- Strong project management skills with the ability to handle multiple projects simultaneously
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, CRM software, social media advertising)
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Creativity and innovation in campaign development
- Knowledge of the latest trends and best practices in marketing and activation
- Ability to work collaboratively with cross-functional teams
- Familiarity with regulatory requirements and standards in the U.K.
- Results-oriented with a strong focus on achieving targets
- Self-motivated and proactive
- Adaptability and willingness to learn
- Excellent problem-solving skills
Day to day
- Collaborate with the global social media manager to craft and localise engaging social media content (text, image, and video) tailored to the UK market
- Utilise data-driven insights to inform the UK social media content plan
- Lead the creation of local advertising campaigns for the UK market, including brief development, scripting, legal approval and content execution (video and image)
- Identify and research relevant influencers within the UK market who align with the Impress brand
- Support Marketing Manager to design and execute activation campaigns for improving activation rates and enhancing the user experience at clinics
- Work closely with the broader marketing team, sales team, and product development to ensure alignment of activation efforts with overall business objectives
- Analyse the user activation journey and identify pain points in the user activation process and implement solutions to improve conversion and engagement
- Lead by example and never stop improving