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AI-Driven Growth & Innovation Specialist
Skills
ShopifyContent CreationConversion RateCreator EconomyCustomer AcquisitionInfluencer MarketingInstagram
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 1 year experience in e-commerce DTC growth marketing or digital operations
- Hands-on experience with Google Ads Meta Ads or TikTok Ads preferred
- Strong experience or curiosity in AI tools such as ChatGPT Claude Gemini Midjourney or Perplexity
- Ability to quickly learn and integrate new AI tools into workflows
- Strong understanding of U.S. consumer behavior and digital platforms
- Experience with Shopify or independent e-commerce platforms is a plus
- Familiar with influencer marketing content creation or creator economy
- Entrepreneurial mindset comfortable working in ambiguity and fast iteration
Nice to have
- Curious
- Creative
- Fast-moving
- Entrepreneurial
- Systems thinker
- Experiment-driven
- Ambiguous environment
Day to day
- Use AI tools to analyze U.S. consumer trends competitors and leading DTC brands
- Run multi-channel growth experiments across Google Ads Meta Ads and TikTok ecosystems to drive traffic and conversions
- Improve e-commerce websites user journeys landing pages product storytelling and marketing assets through rapid testing and iteration
- Create and optimize marketing content using AI while building repeatable automation workflows to improve efficiency
- Collect customer feedback and translate insights into product and marketing recommendations with the product team