Amazon Advertising Strategist
Skills
Advertising ManagementBid StrategyCTRImpressionKeyword ResearchManagementOptimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience managing Amazon advertising campaigns across multiple brands, accounts, or product categories
- Strong hands-on experience with Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display
- Deep understanding of Amazon PPC strategy, including campaign structure, keyword targeting, product targeting, bid strategy, budget allocation, placement optimization, and performance analysis
- Experience using advertising strategy to support ranking, product launches, sales growth, profitability, and account-level goals
- Strong understanding of key Amazon advertising and business metrics, including ACOS, ROAS, TACOS, CTR, CVR, CPC, spend, sales, impression share, organic rank, and profitability
- Ability to analyze data and turn it into clear, actionable advertising strategy
- Experience with Amazon Seller Central and/or Vendor Central
- Ability to manage multiple accounts while maintaining strong organization, accuracy, and attention to detail
- Strong problem-solving skills and a proactive, ownership-minded approach
- Ability to communicate advertising performance and strategic recommendations clearly
- Experience working in an agency environment or managing multiple Amazon brands is strongly preferred
- Experience with Amazon DSP is a strong plus, but not required
Nice to have
- Analytical
- Detail-oriented
- Proactive
- Ownership-minded
- Strategic
- Organized
Day to day
- Build, launch, manage, and optimize Amazon advertising campaigns across multiple ad formats and account types.
- Develop data-driven strategies to improve sales, profitability, ranking, TACOS, ROAS, ACOS, and overall account performance.
- Analyze campaign metrics, search terms, and account trends to uncover inefficiencies, scaling opportunities, and actionable improvements.