Remote Americas Demand Generation Manager, Enterprise Job in United States Stripe

Who you are

• 5+ years of relevant experience running enterprise marketing campaigns
• Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management
• Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner
• Superb organization and project management skills with the capacity to manage multiple complex projects simultaneously
• Excellent analytical skills and the ability to craft actionable insights from complex data
• Proven track record of building and executing programs with a wide range of cross-functional stakeholders

Desirables

• Experience with or certification in account-based marketing
• B2B marketing experience owning a regional demand generation strategy across multiple countries, customer segments, and products
• Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies
• Experience at a highly dynamic, high-growth tech company or consulting firm

What the job involves

• Develop a multi-channel, regional demand generation strategy and plan to grow pipeline for enterprise companies across the Americas in collaboration with global marketers and regional experts.
• Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics.
• Execute global campaigns in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
• Develop account-based marketing strategies for named account lists.
• Build a cross-GTM coalition including Global Marketing, Regional Sales, Sales Development, and Sales Operations to jointly navigate the marketplace and grow pipeline.
• Own key business and revenue metrics for enterprise across the sales funnel while investigating business health issues such as conversion and lead quality.
• Partner cross-functionally to define regional requirements as Stripe refines our marketing capabilities, MarTech stack, and lead management.
• Identify innovative new ways to reach and engage our users.
• Be a thought leader representing the Americas as we grow across our campaigns and broader go-to-market at Stripe.
• Continually optimize for efficiency, scale for growth, and prioritize for focus.