Remote App Growth Marketing Manager Job in UK Kraken Digital Asset Exchange

Who you are

• 5+ years of related experience in performance marketing with a focus on app campaigns.
• Experience managing and optimizing app acquisition campaigns to meet or exceed KPI targets, including CAC, CPSU, and CPI.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• A test-and-learn mindset with a passion for experimentation.
• Proficiency with mobile app advertising platforms including UAC, Mobile App DSPs, ASA, and other app-focused platforms.
• Experience with mobile measurement partners (MMPs) such as Appsflyer or Branch.
• Familiarity with analytics and data visualization platforms such as Google Analytics and Tableau.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Experience managing relationships with media agencies, creative agencies, and other external partners.
• Entrepreneurial mindset and self-starter; able to work both independently and in a team environment.
• Experience in consumer tech products with a focus on transactional goals is crucial.
• Candidates should demonstrate the ability to optimize campaigns beyond the initial install or sign-up.
• Passionate about the Crypto space.

Desirables

• Crypto experience
• Test-and-learn mindset
• Entrepreneurial mindset
• Able to work independently and in a team

What the job involves

• Lead the strategy, development, and execution of Kraken's app campaigns focused on user acquisition and growth.
• Optimize app campaigns to achieve CAC goals across our priority geographies and customer segments.
• Monitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement.
• Effectively manage a multi-million dollar performance marketing budget for app campaign platforms.
• Develop and test new creative strategies to consistently improve performance.
• Collaborate with cross-functional teams, including data analytics, product marketing, and creative teams, to align on campaign goals and strategies.
• Manage multiple work streams from concept through execution and analysis.
• Stay up-to-date with new and emerging app campaign channels, ensuring Kraken's performance marketing efforts leverage the latest trends and opportunities.
• Build and maintain relationships with media agencies, creative agencies, and other external partners.
• Additional duties and responsibilities as assigned.

Application process

• Ongoing application, no deadline