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ASO & ASA Specialist
Skills
Mobile Application DevelopmentAnalytical SkillsApp StoreApp Store OptimizationCustomer AcquisitionData ScienceInterest Rates
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- App Store Optimization skills including keyword research metadata optimization and creative testing for Apple App Store
- Apple Search Ads and paid user acquisition experience including campaign setup keyword optimization audience targeting bid management and performance improvement
- Analytics and measurement capability using App Store Connect Google Play Console MMPs such as Adjust or AppsFlyer and data visualization tools
- Ability to work independently in a remote environment manage multiple projects and meet deadlines in a fast-paced setting
- Prior experience in mobile marketing growth roles or performance marketing for apps is highly beneficial
Nice to have
- Execution-focused
- Independent
- Analytical
- Fast-paced
Day to day
- Drive app visibility and user acquisition across major app stores through focused optimization work
- Research keywords and refine metadata to improve rankings, install rates, and conversion performance
- Manage Apple Search Ads and other app install campaigns with precise targeting, bidding, budgeting, and ongoing testing