ASO Specialist
Skills
Analytical SkillsAttention To DetailBusiness InsightsEmerging TechnologiesKey Performance IndicatorsKeyword ResearchLaunches
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Communications or related field
- 3-5 years of experience in Ecommerce D2C and multi-channel growth
- Understanding of Shopify Apps A/B Testing and CRO
- Strong writing and editing skills with excellent attention to detail
- Proactive mindset with ability to work ahead of schedule
Nice to have
- Data-driven
- Highly organized
- Collaborative
- Proactive
- Problem solver
- Detail oriented
Day to day
- Optimize Comfrt’s mobile app store presence to increase visibility downloads and key acquisition metrics
- Conduct keyword research ranking analysis search trend monitoring and metadata optimization across Apple App Store and Google Play
- Plan test and analyze creative asset experiments while partnering with marketing product tech growth creator and design teams to strengthen brand alignment
- Monitor reviews funnels analytics and platform changes to refine positioning improve conversion and support app releases