Remote Associate Brand Marketing Manager Job in Frisco, TX McAfee

Who you are

• Understanding of media strategies and tactics across channels
• Experience with day-to-day campaign management, including budget management, creative asset development and workback schedules
• Be a voice for the consumer and the brand: ensure visual and messaging consistency across programs, audiences, and regions across the business
• Relationship-building and cross-functional collaboration capabilities across various levels of partners and skill sets
• Excellent analytical and critical thinking skills
• Persuasive verbal and written communication
• Ability to move with speed and purpose and drive change

Desirables

• 3-5 years of leading consumer-facing marketing and integrated campaigns, including influencer and event marketing campaigns
• Experience with adhering to brand guidelines and visual identity systems
• Worked in a high-growth or transformation mindset business
• Experience managing agency partners (media, creative, and research)
• Creative or media agency experience preferred (or client-side brand management experience)
• Experience with global businesses
• Experience in the tech/software industry a plus

What the job involves

• Bring the positioning of our brand to life, showcasing our leadership in online protection
• Execute full-funnel integrated marketing campaigns that increase awareness, drive understanding, and build overall growth, leveraging best in class practices
• Execute key company-wide initiatives including events and influencer programs
• Influence the annual plan for brand and integrated seasonal campaigns
• Drive key metrics and programs, Brand Health and campaign performance
• Collaborate with cross-functional marketing partners and agencies in the development of the campaigns to ensure strong integration and flawless execution