Associate Director Digital Marketing
Skills
BriefsCreative BriefsImpressionInstagramInterest RatesLanding PagesManagement
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3–5 years of digital growth or performance marketing experience
- Hands-on experience managing paid digital advertising across Meta Google Ads and other platforms
- Experience with conversion optimization tracking pixels attribution landing pages forms and A/B testing
- Working knowledge of SEO and building an organic digital presence
- Strong grasp of analytics tracking attribution and performance reporting
- Ability to create brief and produce compelling ad and landing-page creative
- Comfort owning vendor relationships and managing them in-house
- Bonus experience with high-volume lead generation or audience acquisition
Nice to have
- Independent
- Analytical
- Creative
- Strategic
- Detail-oriented
Day to day
- Own digital acquisition strategy and execution end-to-end for the Texas recruitment program across paid media organic search and the conversion funnel
- Build and optimize landing pages online applications tracking pixels event tracking and A/B tests to reduce cost per sign-up
- Plan launch and optimize paid campaigns across Meta Google and other platforms while managing vendors creative direction and budget pacing
