Associate Director Digital Marketing

Skills
BriefsCreative BriefsImpressionInstagramInterest RatesLanding PagesManagement
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3–5 years of digital growth or performance marketing experience
  • Hands-on experience managing paid digital advertising across Meta Google Ads and other platforms
  • Experience with conversion optimization tracking pixels attribution landing pages forms and A/B testing
  • Working knowledge of SEO and building an organic digital presence
  • Strong grasp of analytics tracking attribution and performance reporting
  • Ability to create brief and produce compelling ad and landing-page creative
  • Comfort owning vendor relationships and managing them in-house
  • Bonus experience with high-volume lead generation or audience acquisition

Nice to have

  • Independent
  • Analytical
  • Creative
  • Strategic
  • Detail-oriented

Day to day

  • Own digital acquisition strategy and execution end-to-end for the Texas recruitment program across paid media organic search and the conversion funnel
  • Build and optimize landing pages online applications tracking pixels event tracking and A/B tests to reduce cost per sign-up
  • Plan launch and optimize paid campaigns across Meta Google and other platforms while managing vendors creative direction and budget pacing