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Associate Director Marketing

Skills
Brand ManagementCampaign StrategiesMarket PlanningMarketing Budget ManagementMarketing Campaign ManagementMarketing CampaignsMarketing Management
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • BA/BS Required in Marketing Advertising Communications or other related business discipline
  • Proven marketing experience with proficiency in all marketing skills
  • 8+ years of marketing experience in cardiovascular (CV) and/or orthopedic service lines
  • Ability to manage brand positioning omnichannel strategy end-to-end campaign management and finance management
  • Experience working with and managing multiple external agencies
  • Balance of analytical capability and creative vision
  • Excellent communication (oral written and presentation) and interpersonal skills
  • Ability to influence senior management and work with all levels in a highly matrixed organization
  • Strong planning project management and organization skills attention to detail execution and follow-through.

Nice to have

  • Proven marketing experience.
  • Eight+ years of marketing experience in CV and/or orthopedic service lines.
  • Marketing skills proficiency.
  • Analytical and creative vision.
  • Excellent communication and interpersonal skills.
  • Influence senior management.
  • Work with all levels in matrixed organization.
  • Strong planning, project management, and organizational skills.

Day to day

  • Assist with strategic marketing planning for private practice medical groups throughout the United States, including value propositions, brand positioning, b-to-c and b-to-b focused integrated marketing campaigns, project management, and creative development.
  • Collaborates with multiple teams to ensure the successful development and execution of strategies for practice marketing initiatives.
  • Cultivates strong relationships and encourages extensive collaboration with operations, clinical, quality, compliance, legal, business analytics, and cross-functional teams.
  • Partners with various agencies to effectively lead the implementation of marketing strategies and plans for numerous stakeholders.
  • Operates in a fast-paced environment with high expectations and a patient focus that drives the need for quality deliverables and performance.