Associate Director, Paid Media & Growth
Skills
CRO ManagementDashboardsDigital MarketingDigital StrategyFacebook MarketingGoogle AdsOnline Campaign Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 8+ years of paid media experience
- Hands-on proficiency across Meta TikTok YouTube Google Ads and Microsoft Ads
- Hands-on programmatic self-serve experience a plus
- Experience managing paid media for both B2C and B2B clients
- International campaign experience
- Strong analytical toolkit including attribution modeling GA4 dashboards forecasting and scenario planning
- Familiarity with CRO landing page optimization and on-site measurement
- Proven ability to present executive-ready growth narratives and forecasts
- Strong communicator with client expectation-setting experience
- Agency or performance marketing background preferred
Nice to have
- Senior practitioner
- Hands-on operator
- Strategic thinker
- Collaborative
- Analytical
- Client-facing
- Cross-functional
Day to day
- Own day-to-day strategy and hands-on execution across Paid Search and Paid Social for a portfolio of B2C and B2B clients.
- Build launch optimize and report on campaigns directly in-platform while providing senior guidance to the paid media team.
- Partner with creative analytics and client stakeholders to shape growth narratives forecasts roadmaps and cross-funnel performance improvements.