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Gannett | USA TODAY NETWORK logoGannett | USA TODAY NETWORK

Associate Manager Content

Skills
Advance PlanningDigital StorytellingEditingEntertainment LawJournalismNewslettersNewsroom
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's in Communication Journalism or equivalent experience and education
  • At least 5 years of reporting/editing experience
  • Proficiency building a brand on social media
  • Effective communicator able to get along with diverse personalities
  • Able to multitask and excel under intense deadline pressure in a rapidly changing industry
  • Knows how to use time efficiently in a 24-hour newsroom
  • Works collaboratively within a cross-functional environment
  • Deep understanding of and curiosity about competition for our customers' time and money
  • Self-motivation and self-direction
  • Applies innovative creative thinking to support our goals
  • Writing spelling grammar AP and local style
  • Command of media law and Principles of Ethical Conduct
  • Valid driver's license required

Day to day

  • Lead our digital team emphasizing in social media and video
  • Ensure high-impact journalism reaches a maximum digital audience
  • Support and grow readership while retaining subscription bases
  • Architect of social and video strategy for the USA TODAY-Tennessee Network
  • Maximize pageview audiences and subscription growth
  • Use analytics to create plans adjust plans in real time and help advise on reporting holes or opportunities
  • Work strategically with other journalists to brainstorm and execute digital storytelling
  • Manage native platforms home page/app curation newsletters and push alerts search optimization and social media platforms
  • Act as strategic partner for local editors and reporters within the USA TODAY Tennessee Network
  • Promote stories on our native platforms search and social media