Associate Product Marketing Manager
Skills
Business InitiativesCase StudiesContent StrategyMarket AnalysisMarket ResearchMarketing AnalyticsMarketing Campaigns
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in product management, marketing, business, finance, product development, project management, or related field or equivalent professional experience
- 2+ years of experience in Product Marketing, Marketing, or a related role
- Demonstrated proficiency in market research and analysis, with the ability to identify customer needs and market trends
- Ability to partner with marketers and designers to create experiences that are positive for the brand, delightful for the user, and impactful for the business
- Experience developing narratives, marketing programs, and product content
- A passion for research and digging into market and customer trends to surface the most impactful messaging for each
- Strong written and verbal communication skills for creating compelling product messaging and marketing materials
- Ability to collaborate effectively with cross-functional teams in a fast-paced, team oriented and remote environment
- Highly experienced with PowerPoint or other presentation tools for developing compelling presentations
- Proficient in storytelling to effectively communicate product value and engage target audiences
- Demonstrated experience with creative tools such as Canva, Adobe Creative Suite and so on is a plus
- Strong organizational skills and attention to detail for managing and driving multiple projects to completion simultaneously
- Naturally inquisitive with a desire to solve problems and dig into detailed analysis
Day to day
- Support developing and executing marketing strategies to drive awareness, adoption, and engagement
- Conduct market research and analyze data to identify market insights and opportunities
- Coordinate product launches and create compelling content for marketing campaigns