Associate Product Marketing Manager

Skills

Competitive LandscapeEnablementGo-To-Market StrategyMarketing AnalyticsPositioningProduct MarketingProduct Service

Role

What the job involves

The main requirements, responsibilities and hiring steps.

A balance of creative instincts and analytic orientation is required
Highly efficient at data analysis to assess market opportunity SAM and make pricing recommendations
Efficient multi-tasker with ability to thrive in a fast-growth constantly changing start-up environment
Excellent verbal and written communication skills
Data driven able to set goals measure results and leverage data to make decisions
A passion for hospitality and desire to help small businesses grow
1-2 years of PMM experience
3+ years of relevant start-up experience in marketing sales enablement or product development
SMB marketing and restaurant experience is a plus
BA/BS degree required

Create feedback loops with cross functional stakeholders to define the scope of our products and understand product market fit
Lead GTM planning for new launches: positioning and messaging competitive overviews persona building marketing & campaign planning and sales enablement with the goal of driving awareness and adoption of new products and features
Partner with Marketing and Sales colleagues to drive cross-functional cross-channel marketing efforts to meet the growth objectives associated with major product initiatives
Own product positioning and messaging to drive acquisitions and adoption from our customers
Working with Brand & content teams drive the development of marketing assets & content to support product awareness and customer acquisition and engagement goals
Become an internal expert on the market understanding the competitive landscape to uncover our unique differentiation and market size opportunities
Build positive relationships across the organization with the ability to lead cross-functional team projects
Track evaluate and report out on performance to internal stakeholders and leadership