AVP Digital Communications & Content

Skills

CampaignsCrisis SDigital CommsDigitalDigital MarketingInternal SPerformance Marketing

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Day to day

Drive daily content awareness and engagement
Develop ongoing nurture and engagement strategies for producer and stakeholder email communications and campaigns
Design build and maintain real-time performance measurement dashboards and reports for senior leadership
Work closely with NPB staff content creators creatives and PR professionals to ensure stories and assets are delivered with the greatest digital reach and impact
Collaborate with state pork associations and NPB staff to advise state staff and communicators on digital communications database and/or content strategy as well as web and social media platform and campaign optimization
Oversee a team of three digital and content direct reports
Migrate communications and content tools while leading vendors and service providers through transition and change management

Company

Why this team might suit you

Mission, benefits, values and useful company context.

Mission

We’re proud to support pork producers. Our people work every day to do what’s right for people, pigs and the planet. The National Pork Board is a consumer-focused, producer-led organization that focuses on research, promotion and education to ensure the longevity of pork as a tasty, nutrient-dense protein. We lead the pork industry as a catalyst and connector to add value and build trust among those who produce, process, sell and consume pork.

Values

We strongly support our diverse workforce in many ways by fostering an inclusive and inviting environment. Please consider joining our team if this is a value you share.