Barrena Branding & Marketing is a full-service agency that helps businesses strengthen their digital identity and grow their market presence.
We offer a wide range of services, including:


•Brand strategy and positioning
•Website design and development
•Marketing strategy and execution
•PR and reputation management
•Content creation and storytelling (including video and photography)
•Email marketing and lifecycle campaigns
•Paid media and lead generation
•SEO, GEO and content marketing
•Social media strategy and management
•Talent branding and employer positioning

Our à la carte service model gives you direct access to expert strategists, designers, developers, content creators, PR specialists, and marketing managers whenever you need them.

We work with companies at every stage of growth, from startups building their first brand to established organizations with thousands of employees. We don’t believe in a one-size-fits-all approach. That's why every strategy is customized to fit your specific business goals and challenges.

With experience across 20+ industries, we've helped clients secure millions in funding, win top industry awards, generate thousands of leads, and build memorable brands. The majority of our work comes from repeat clients and referrals, which speaks to how we operate.

If you’re looking for executive-level results with the care and attention of a boutique agency, come work with us at Barrena.

Barrena Branding & Marketing

Full-Service Branding & Marketing Agency 🌟 We Build World-Class Brands 🌟 Enterprise Results, Boutique Relationships

Applicant Notice: We are aware of fraudulent messages being sent by individuals posing as our hiring team. Any communication not provided directly through an @barrenabranding.com email address is not affiliated with us. Careersbarrenabranding.com is NOT affiliated with Barrena Branding & Marketing, and communications from anyone identifying themselves as “Brian Dansie,” “Richard Glover,” or “Jackson Webb” are not authorized by our company. If you receive one of these communications, please do not provide personal, financial, or identification information.

About Barrena Branding & Marketing

Barrena Branding & Marketing is a full-service marketing and branding agency focused on helping companies build world-class brands and scalable marketing strategies. We provide strategic guidance and execution support across brand, content, and demand generation, often acting as an extension of our clients’ teams.

Our work spans brand strategy and positioning, website design and development, content creation, email marketing, paid media, SEO, and lead generation. We primarily partner with B2B companies in industries like technology and healthcare, while also supporting select consumer brands.

At Barrena, we believe great brands are built by passionate, creative, and driven people. We value strong communication, attention to detail, and a collaborative approach, and we’re always excited to connect with individuals who are eager to make an impact.

About The Role

We’re looking for an experienced B2B Copywriter & Messaging Strategist to develop strategic messaging and high-quality copy for our clients, with a strong focus on B2B technology companies and website projects.

This role combines copywriting with strategic positioning and messaging. You will be responsible for understanding complex businesses, products, and audiences and translating them into clear, compelling messaging that differentiates the brand and drives action.

A significant portion of this role will involve writing copy for B2B websites, including companies in technology, SaaS, cybersecurity, AI, healthcare, and other complex industries.

This is not just a content writing role. You should be comfortable developing the strategy behind the messaging, not simply writing from an existing brief or messaging framework.

What You’ll Do

Write website copy for B2B companies, including homepages, product and service pages, industry pages, solution pages, landing pages, and other website contentDevelop brand positioning and strategic messaging frameworksCreate value propositions, messaging pillars, differentiators, key messages, and audience-specific messagingTranslate complex technical products and services into clear, compelling, benefit-driven copyParticipate in client discovery and stakeholder interviews to understand the business, audience, competitive landscape, and objectivesConduct competitive and messaging research to identify opportunities for differentiationDevelop messaging for different buyer personas and stages of the buying journeyWrite headlines, calls to action, and conversion-focused website copyCollaborate with strategists, designers, developers, SEO specialists, and other members of our teamIncorporate SEO strategy and target keywords naturally into website copy when appropriateEdit and strengthen existing copy for clarity, consistency, differentiation, and brand voiceEnsure all copy is polished, accurate, on-brand, and ready for client delivery

Who We’re Looking For

B2B Copywriting Experience

5+ years of professional copywriting, content, or messaging experienceDemonstrated experience writing website copy for B2B companiesStrong preference for experience with technology, SaaS, cybersecurity, AI, healthcare, professional services, or other complex industriesAbility to translate sophisticated or technical subject matter into clear, engaging copyStrong understanding of how B2B messaging differs from consumer-focused copy

Website Copywriting Experience

Demonstrated experience writing complete, multi-page B2B websitesStrong understanding of website hierarchy, user journeys, calls to action, and conversionAbility to develop consistent messaging across an entire websiteExperience collaborating with designers, strategists, SEO specialists, and developers

Positioning & Messaging Experience

Hands-on experience developing brand positioning and strategic messagingExperience developing value propositions, messaging pillars, differentiators, audience messaging, and brand narrativesAbility to identify what meaningfully differentiates a company from its competitorsComfortable conducting client discovery and turning research into a clear messaging framework

Strategic & Creative Thinker

You don't simply take a brief and start writing. You ask questions, understand the audience and business objectives, identify messaging gaps, and think strategically about what the company needs to communicate and why.

Strong Editorial Judgment

You have an exceptional command of grammar, structure, tone, and storytelling and can recognize when messaging is generic, overly technical, or unclear.

Client-Facing Communication

You are comfortable participating in client discovery calls, asking thoughtful questions, presenting messaging recommendations, and incorporating feedback.

Collaborative & Detail-Oriented

You work effectively with remote teams, communicate proactively, manage deadlines, and consistently deliver polished work that is ready for client review.

AI-Aware, Human-Led

You understand how to use AI tools appropriately for research, ideation, and efficiency while maintaining original thinking, strategic judgment, and high-quality human-written copy.

Compensation

Hourly or project-based compensation, depending on experience and scopeWe are committed to fair compensation based on your skill level and the value you bringThis is a contractor role with the potential to evolve into a longer-term or full-time opportunity based on performance and business needs

How To Apply

Please submit:

Your resumeA brief note about your experience writing for B2B companiesExamples of B2B website copy you have written, preferably for technology companiesAt least one example of a complete or multi-page website where you were responsible for the copyExamples of positioning, messaging frameworks, value propositions, or strategic messaging work you have developedA brief explanation of your role in the examples provided, including whether you developed the underlying messaging strategy or worked from an existing framework