B2B Growth Marketing Specialist
Skills
Software As A ServiceB2B MarketingB2B Marketing StrategyDemand GenerationEnterprise MarketingGrowth MarketingHealthcare
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years of experience in B2B Demand Generation Growth Marketing or Digital Marketing
- Experience marketing to Public Sector Healthcare or Enterprise customers
- Strong understanding of demand generation lead nurturing pipeline development and marketing funnel metrics
- Hands-on experience with Marketo or similar marketing automation platforms
- Experience managing integrated multi-channel marketing campaigns
- Familiarity with CRM systems such as Salesforce or similar
- Strong analytical skills to interpret campaign performance data and optimize results
- Excellent communication project management and cross-functional collaboration skills
- Ability to work independently and manage multiple priorities in a remote fast-paced environment
Nice to have
- data-driven
- cross-functional
- detail-oriented
- self-motivated
- analytical
- organized
Day to day
- Develop and execute targeted demand generation campaigns that generate qualified pipeline for the Public Sector Healthcare market.
- Collaborate closely with Field Marketing Sales Digital Marketing and Marketing Operations teams to plan and launch strategic multi-channel initiatives.
- Build manage and optimize campaigns in Marketo and CRM platforms while analyzing performance data to improve engagement lead conversion and ROI.