B2B Marketing Executive
Skills
B2B MarketingBrandingCustomerIntegrated MarketingLeadershipMarket AnalysisMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience in B2B marketing or a similar marketing role
- Ability to plan and deliver integrated marketing campaigns
- Strong content creation and communication skills
- Experience using website email social media and print channels
- Ability to monitor campaign performance and act on insight
- Understanding of brand consistency and customer communications
- Awareness of market trends customer needs and competitor activity
Nice to have
- Collaborative
- Hands-on
- Proactive
- Creative
- Analytical
- Customer-focused
Day to day
- Support the planning and delivery of integrated marketing campaigns across digital and traditional channels.
- Create clear, engaging communications for customers, prospects and stakeholders.
- Use website, email, social media and print channels to reach target audiences while helping grow awareness for Mesma.
- Monitor campaign performance and use insight to improve future marketing activity.
- Help maintain brand consistency across marketing materials and customer communications while staying close to market trends and competitor activity.