RRemoteville
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B2B Marketing Lead

Skills
DevopsB2B MarketingB2B Marketing StrategyBudgetingBusiness-To-BusinessDemand GenerationEdtech
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Deep B2B EdTech or technical SaaS marketing experience
  • Strong understanding of demand generation and pipeline creation
  • Experience working with Sales to define MQL and SQL frameworks
  • Hands-on HubSpot email sequencing and analytics skills
  • Ability to run webinars lifecycle campaigns and content programs
  • Scrappy founder-minded operator who can build without a team
  • Experience at the $1M to $10M ARR growth stage

Nice to have

  • Scrappy
  • Founder-minded
  • Sales-aligned
  • Full-stack
  • Analytical
  • Self-directed

Day to day

  • Own the full B2B demand-generation engine from strategy through execution and hand qualified pipeline to Sales.
  • Plan and run inbound outbound nurture webinar and lifecycle campaigns for technical and certification buyers.
  • Instrument the funnel attribute pipeline to source manage budget and collaborate with Sales and Product on positioning messaging and enablement.