B2B Marketing Lead
Skills
DevopsSoftware As A ServiceB2CEdtechInterest RatesLanding PagesMotors
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience marketing B2B EdTech or technical SaaS
- Strong understanding of demand generation and pipeline creation
- Ability to work hands-on across HubSpot email sequencing analytics and reporting
- Experience defining MQL and SQL frameworks with Sales
- Comfort owning webinars lifecycle campaigns content and paid channels
- Founder-minded scrappy operator with early-stage startup experience
- Ability to translate technical products into credible buyer-facing messaging
Nice to have
- Scrappy
- Founder-minded
- Sales-aligned
- Full-stack executor
- Analytical
- Independent
Day to day
- Own the end-to-end B2B demand-generation engine, from strategy and campaign planning through execution and reporting
- Design and run inbound, outbound, webinar, email, and nurture programs that generate qualified pipeline for Sales
- Partner closely with Sales and Product to sharpen positioning, improve messaging, and convert technical buyers into opportunities