Remote B2B Marketing Manager Job in London, UK Hertility

Who you are

• Proven experience in B2B marketing preferably in a managerial role and/or in a startup environment
• Strong understanding of marketing principles and techniques with a proficiency in marketing automation tools CRM systems and analytics platforms
• Excellent project management and organisational skills with the ability to thrive in a fast-paced dynamic environment
• Ability to occasionally travel to London
• Strong analytical skills with a focus on data-driven decision-making
• Excellent communication and interpersonal skills with creative thinking and problem-solving abilities
• Ability to work independently and collaboratively within a team

Desirables

• Experience of event planning
• Experience of marketing
• Experience in startup environments

What the job involves

• Build and drive the B2B marketing strategy to grow the sales pipeline nurture existing relationships and seize new opportunities
• Identify and build target industries personas and company profiles for effective targeting
• Develop and strengthen the brand proposition within the target market ensuring consistency of the B2B brand across all customer-facing materials and platforms
• Write relevant and thought leading copy that ensures Hertility stands out in the corporate benefits space
• Create and implement multi-channel campaigns to expand the network of potential clients delivering high-quality MQLs for the sales team overseeing the entire campaign lifecycle from execution to analysis
• Plan and execute B2B events conferences and webinars
• Collaborate with various departments including brand CRM social media and design to support sales enablement efforts enhance brand presence and facilitate growth
• Contribute to the creation of various collaterals supporting client acquisition and retention such as buying guides whitepapers case studies and product explainers
• Drive iterative improvements to the presentation of B2B services on the company website to generate higher conversion rates
• Develop and implement a rigorous ABM strategy to generate leads and convert target sectors accounts and individuals
• Serve as the company's point of contact for all B2B marketing updates and report on ROI and top-of-funnel activities optimizing campaigns and channels to improve ROI
• Manage and report on the B2B marketing budget track spending and collaborate with the finance team
• Support the launch of new clients with the sales team and monitor success metrics
• Establish the company's Chief Commercial Officer as a thought leader through public speaking opportunities
• Engage with B2B clients brokers and intermediaries to drive quality referrals increase sales via marketplaces and ongoing promotion of Hertility's services
• Independently drive multiple projects meeting deadlines and exceeding expectations
• Maintain and optimise HubSpot to drive efficiencies in marketing operations
• Develop more efficient ways of recording B2B marketing activities and strategies utilising tools like Notion boards and Miro boards