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Hertility logoHertility

B2B Marketing Manager

Skills
B2B MarketingBudget ManagementCampaignsCase StudiesCollateral Materials DevelopmentMarketing AnalyticsMarketing Automation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience in B2B marketing preferably in a managerial role and/or in a startup environment
  • Strong understanding of marketing principles and techniques with a proficiency in marketing automation tools CRM systems and analytics platforms
  • Excellent project management and organisational skills with the ability to thrive in a fast-paced dynamic environment
  • Ability to occasionally travel to London
  • Strong analytical skills with a focus on data-driven decision-making
  • Excellent communication and interpersonal skills with creative thinking and problem-solving abilities
  • Ability to work independently and collaboratively within a team

Nice to have

  • Experience of event planning
  • Experience of marketing
  • Experience in startup environments

Day to day

  • Build and drive the B2B marketing strategy to grow the sales pipeline nurture existing relationships and seize new opportunities
  • Identify and build target industries personas and company profiles for effective targeting
  • Develop and strengthen the brand proposition within the target market ensuring consistency of the B2B brand across all customer-facing materials and platforms
  • Write relevant and thought leading copy that ensures Hertility stands out in the corporate benefits space
  • Create and implement multi-channel campaigns to expand the network of potential clients delivering high-quality MQLs for the sales team overseeing the entire campaign lifecycle from execution to analysis
  • Plan and execute B2B events conferences and webinars
  • Collaborate with various departments including brand CRM social media and design to support sales enablement efforts enhance brand presence and facilitate growth
  • Contribute to the creation of various collaterals supporting client acquisition and retention such as buying guides whitepapers case studies and product explainers
  • Drive iterative improvements to the presentation of B2B services on the company website to generate higher conversion rates
  • Develop and implement a rigorous ABM strategy to generate leads and convert target sectors accounts and individuals
  • Serve as the company's point of contact for all B2B marketing updates and report on ROI and top-of-funnel activities optimizing campaigns and channels to improve ROI
  • Manage and report on the B2B marketing budget track spending and collaborate with the finance team
  • Support the launch of new clients with the sales team and monitor success metrics
  • Establish the company's Chief Commercial Officer as a thought leader through public speaking opportunities
  • Engage with B2B clients brokers and intermediaries to drive quality referrals increase sales via marketplaces and ongoing promotion of Hertility's services
  • Independently drive multiple projects meeting deadlines and exceeding expectations
  • Maintain and optimise HubSpot to drive efficiencies in marketing operations
  • Develop more efficient ways of recording B2B marketing activities and strategies utilising tools like Notion boards and Miro boards