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B2B Marketing Manager

Skills
B2B MarketingBudget ManagementCampaignsCase StudiesCollateral Materials DevelopmentMarketing AnalyticsMarketing Automation
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience in B2B marketing, preferably in a managerial role and/or in a startup environment
  • Experience of event planning and marketing
  • Strong understanding of marketing principles and techniques
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms
  • Excellent project management and organisational skills
  • Ability to thrive in a fast-paced, dynamic environment
  • Ability to occasionally travel to London
  • Strong analytical skills
  • Excellent communication and interpersonal skills
  • Creative thinking and problem-solving abilities
  • Ability to work independently and collaboratively within a team

Day to day

  • You'll lead the B2B marketing function, working closely with all departments. You will flag problems and engage colleagues and stakeholders to achieve objectives. Your role will involve translating complex information, building strategies, and enhancing brand presence.
  • Key responsibilities include strategy development, target audience building, and brand proposition strengthening. You will manage multi-channel campaigns, events, and cross-department collaborations.
  • You will contribute to collateral creation, website optimisation, ABM strategy development, and drive efficiency improvements. Tasks also include budget management, launch support, reporting, and project management.