B2B Paid Search Specialist

Skills
Software As A ServiceAd ServingAnalytical SkillsBid ManagementConversion RateConversion TrackingInterest Rates
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven Google Ads experience driving B2B lead generation
  • Strong analytical skills and ability to interpret performance data
  • Budget and bid management experience
  • Understanding of landing pages and conversion rate optimization
  • Clear proactive communication skills
  • Ability to work independently and collaboratively
  • Overlap with 2 to 4 daily US business hours

Nice to have

  • B2B tech or SaaS experience
  • Agency experience
  • Experience with LinkedIn Meta or Microsoft Ads
  • Active LinkedIn presence
  • Interest in paid media trends

Day to day

  • Own the paid search channel across multiple B2B client accounts and drive measurable lead generation outcomes
  • Build manage and optimize Google Ads campaigns across Search Performance Max and Display with a sharp focus on performance
  • Analyze detailed data trends and translate insights into hands-on optimizations budgets bids tracking and conversion rates
  • Set up and QA conversion tracking and integrations then deliver clear weekly reporting on performance insights and next steps