B2B Paid Search Specialist
Skills
Software As A ServiceAd ServingAnalytical SkillsBid ManagementConversion RateConversion TrackingInterest Rates
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven Google Ads experience driving B2B lead generation
- Strong analytical skills and ability to interpret performance data
- Budget and bid management experience
- Understanding of landing pages and conversion rate optimization
- Clear proactive communication skills
- Ability to work independently and collaboratively
- Overlap with 2 to 4 daily US business hours
Nice to have
- B2B tech or SaaS experience
- Agency experience
- Experience with LinkedIn Meta or Microsoft Ads
- Active LinkedIn presence
- Interest in paid media trends
Day to day
- Own the paid search channel across multiple B2B client accounts and drive measurable lead generation outcomes
- Build manage and optimize Google Ads campaigns across Search Performance Max and Display with a sharp focus on performance
- Analyze detailed data trends and translate insights into hands-on optimizations budgets bids tracking and conversion rates
- Set up and QA conversion tracking and integrations then deliver clear weekly reporting on performance insights and next steps
