B2B/Product Marketing Lead
Skills
Account ManagementAdoptionCustomer Relationship ManagementDecksGymInstagramMarketing Analytics
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 6–10 years of experience in B2B or product marketing
- Deep experience with B2B advertising and lifecycle marketing strategy
- Self-starter who proactively identifies opportunities and leads initiatives
- Confidence owning and executing the B2B marketing roadmap end-to-end
- Reliability accountability and consistency in execution quality and outcomes
- Experience collaborating closely with Product Sales Account Management and Support
- Experience at a marketplace business and/or early-stage startup preferred
Nice to have
- Ownership
- High trust
- High expectations
- Clear thinking
- Strong execution
- Measurable outcomes
- Fast-moving
Day to day
- Own the full marketing journey for Sweatpals hosts from discovery through loyal advocacy
- Translate new product features into clear value narratives and launch plans that drive host adoption
- Build host communications sales enablement content and thought leadership that strengthen growth and retention