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CookUnity logoCookUnity

B2B Smart Fridge Marketing Lead

Skills
Analytical SkillsBrazeBusiness-To-BusinessCampaignsMarketingMeasurementsMerchandising
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 3–6+ years in lifecycle marketing growth marketing or retention-focused roles
  • Proven experience with email push and in-app campaigns
  • Strong analytical skills with cohort analysis and segmentation ability
  • Experience running clean A/B tests and documenting learnings
  • Hands-on experience with CRM or marketing automation tools such as Braze Klaviyo or Iterable
  • Comfort owning programs from scratch with minimal support
  • Strong cross-functional collaboration skills with account managers operations product and design

Nice to have

  • Builder mindset
  • Cross-functional collaborator
  • Experimentation oriented
  • Data driven
  • Ownership focused

Day to day

  • Own the marketing engine for CookUnity's Smart Fridge network and drive revenue growth across acquisition engagement and measurement
  • Design and run lifecycle campaigns experiments and segmented communications that increase repeat purchase retention and monthly transactions
  • Collaborate closely with sales account managers operations product and design to optimize in-fridge merchandising promotions and win-back efforts

Hiring process

  • Submit your application
  • If shortlisted, the team will contact you