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Bamboo Health logoBamboo Health

Behavioral Health Growth Marketing Director

Skills
Analytical SkillsCampaignsGo-To-Market StrategyIntegrated MarketingMarket ResearchMarketingMarketing Strategy
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 10+ years of marketing experience with meaningful exposure to government health or behavioral health space
  • B2G experience strongly preferred
  • Advanced degree in public health healthcare administration or related field preferred
  • Working knowledge of state and local behavioral health landscape including funding procurement and priorities
  • Familiarity with mental health and SUD treatment landscape and continuum of care
  • Understanding of government procurement processes RFPs and long sales cycles
  • Exceptional writing and storytelling skills for government audiences
  • Experience working with a state behavioral health authority county health department CCBHC or behavioral health managed care organization
  • Knowledge of federal and state behavioral health policy including 1115 waivers CCBHCs PDMPs and mental health parity
  • Demonstrated proficiency with AI tools for marketing research content generation or analysis
  • Ability to critically evaluate AI outputs and apply sound editorial judgment
  • Strong analytical and problem-solving skills
  • Ability to thrive in fast-paced high-growth evolving environments
  • Ability to work effectively in a remote-first environment and travel periodically

Nice to have

  • Curious mindset
  • Forward-thinking
  • Creative
  • Strategic
  • Collaborative
  • High accountability

Day to day

  • Develop and execute integrated go-to-market strategies for state and county behavioral health agencies and public health departments, aligning campaigns to funding cycles and procurement processes
  • Craft compelling messaging and content that translate complex behavioral health and care coordination solutions into clear value for government buyers, using AI tools to support research and message testing
  • Partner closely with sales product policy and executive teams to support long-cycle public sector deals, create RFP materials, and shape strategic marketing initiatives
  • Monitor market policy and competitive trends and build relationships with industry associations to strengthen Bamboo Health’s visibility and thought leadership in government behavioral health