RRemoteville
Berkmann Wine Cellars logoBerkmann Wine Cellars

Brand Ambassador

Skills
Brand AmbassadorshipSommelierWine & Spirits IndustryWine Sales
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Current experience of working in the premium wine trade within Scotland.
  • An in depth understanding of the Scottish wine market, it's competitor set and consumer behaviour.
  • A passion for wine.
  • You must hold the WSET Level 2 as a minimum, (level 3 would be helpful).
  • On-trade sales experience.
  • An understanding of marketing is desirable.
  • Highly computer literate.
  • Excellent presenting skills.

Nice to have

  • Current experience in premium wine trade within Scotland
  • Understanding of Scottish wine market and consumer behavior
  • Passion for wine
  • WSET Level 2 minimum (Level 3 helpful)
  • On-trade sales experience
  • Understanding of marketing
  • Highly computer literate
  • Excellent presenting skills

Day to day

  • You will work exclusively with our partners L‘Art du Vin and with our Brand Management and Trade Marketing teams to develop promotional activity which meets the strategic ambition for our portfolio.
  • Spend significant time in trade across both Independent on and off trade channels.
  • Secure new listings in high visibility accounts that are in tune with our brands’ ambitions.
  • Open new accounts and maintaining those we already have.
  • Attend and represent the company at tastings, events, promotions and hosting dinners.
  • Be the face of Berkmann Wine Cellars: this Ambassadorial role is significantly important for our ambitious growth plan.

Hiring process

  • Forward CV to vacancies@berkmann.co.uk