Brand and Governance Lead
Skills
BrandingBriefsBusiness Case PreparationEvolutionLeadershipPlaysRolling
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Expert understanding of brand strategy and visual identity systems
- Strong eye for detail and design accuracy
- Excellent communication and stakeholder management skills
- Ability to translate brand principles into practical everyday guidance
- Strong problem-solving ability with pragmatic solutions
- Diplomatic empathetic and able to handle difficult conversations constructively
- Confident and authoritative on brand matters while approachable and collaborative
- Proactive self-starter who thrives with multiple workstreams and evolving priorities
- Passionate about brand consistency and helping colleagues understand brand decisions
- Pragmatic hands-on and comfortable tackling unfinished elements of a brand refresh
- Experience in brand governance brand management visual identity and brand-led project delivery
- Proven ability to drive brand consistency across complex multi-site or multi-brand organisations
- Strong project management skills managing concurrent streams of work with diverse stakeholders
- Experience working with creative teams brand agencies production teams or internal studios
- Experience influencing non-specialist colleagues on brand application
Nice to have
- Detail-oriented
- Collaborative
- Diplomatic
- Proactive
- Pragmatic
- Hands-on
- Authoritative
- Empathetic
Day to day
- Act as the brand subject-matter expert, giving authoritative guidance on strategy, visual identity and tone of voice across all channels and audiences.
- Lead and strengthen the Brand Governance Framework, ensuring brand guidelines are practical, robust and consistently adopted across the business.
- Own the rollout of the First Bus brand refresh, identifying gaps and driving structured improvements across depots, vehicles, signage, collateral and employee materials.