Brand Content Specialist
Skills
B2CBrandingContent CreationContent Management SystemsGoogle Cloud PlatformLanding PagesSearch Engine Optimization
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Strong portfolio showcasing content writing copywriting and marketing work
- Excellent writing editing and storytelling skills
- Experience creating content for internal and external audiences
- Strong marketing background ideally within a global or enterprise environment
- Experience writing for both enterprise B2B and learner customer B2C audiences
- Ability to communicate technical concepts in a simple engaging and accessible way
- Strong understanding of brand consistency tone of voice and messaging
- Good eye for visual quality and experience reviewing creative work against brand guidelines
- Experience providing constructive feedback to graphic designers or other creative resources
- Advanced experience with Google Workspace particularly Google Slides and Google Docs
- Experience working with internal and external websites and content management systems
- Good understanding of SEO principles and web content best practices
- Previous experience within corporate learning technical education or digital learning highly advantageous
- Strong attention to detail and commitment to quality and consistency
- Comfortable working in a fast paced collaborative environment with multiple stakeholders
Nice to have
- Creative
- Detail-oriented
- Collaborative
- Brand-savvy
- Marketing-minded
- Strategic
Day to day
- Write and edit clear engaging content for internal and external marketing channels.
- Create compelling copy for one-pagers presentations websites landing pages and digital campaigns.
- Translate complex technical concepts into simple accessible messaging while reviewing creative work for brand consistency and quality.