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Brand Content Strategist

Skills
Brand StrategyBusiness-To-BusinessContent CreationContent DevelopmentContent ProductionContent StrategyLanding Pages
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor’s degree in Marketing Communications Design or a related field
  • 4+ years of experience in brand strategy and content creation with a strong focus on B2B tech SaaS
  • Proven experience creating product-centric content that drives brand recognition and demand in the B2B tech space
  • Experience developing content strategy for digital channels such as websites social media and blogs
  • Strong understanding of brand development content marketing and visual storytelling tailored to B2B audiences
  • Experience collaborating with cross-functional teams and creatives to produce high-impact content
  • Excellent communication project management and strategic thinking skills
  • Proficiency in content management systems video production tools and design software is a plus

Nice to have

  • Proficiency in content management systems
  • Experience with video production tools
  • Familiarity with design software

Day to day

  • Design and implement a content strategy that tells compelling stories of our product’s value enhancing our brand driving demand and differentiating us from competitors
  • Partner with Content Product and Customer Marketing teams to align the content strategy with broader marketing goals the product roadmap and to support product launches adoption and retention efforts
  • Ensure all content aligns with the brand’s identity values and strategic objectives
  • Lead the strategy ideation and creation of brand and product-centric content for presentations videos website landing pages long-form content and more
  • Collaborate with designers and video producers to drive the visual strategy of our product-centric content creating compelling and on-brand visuals that resonate with B2B audiences
  • Develop detailed briefs for copywriters and designers ensuring clear communication of project goals scope and timelines
  • Manage the content production process providing direction and feedback to maintain consistency and high-quality standards across all platforms