Bachelor’s degree in Marketing Communications Design or a related field
4+ years of experience in brand strategy and content creation with a strong focus on B2B tech SaaS
Proven experience creating product-centric content that drives brand recognition and demand in the B2B tech space
Experience developing content strategy for digital channels such as websites social media and blogs
Strong understanding of brand development content marketing and visual storytelling tailored to B2B audiences
Experience collaborating with cross-functional teams and creatives to produce high-impact content
Excellent communication project management and strategic thinking skills
Proficiency in content management systems video production tools and design software is a plus
Desirables
Proficiency in content management systems
Experience with video production tools
Familiarity with design software
What the job involves
Design and implement a content strategy that tells compelling stories of our product’s value enhancing our brand driving demand and differentiating us from competitors
Partner with Content Product and Customer Marketing teams to align the content strategy with broader marketing goals the product roadmap and to support product launches adoption and retention efforts
Ensure all content aligns with the brand’s identity values and strategic objectives
Lead the strategy ideation and creation of brand and product-centric content for presentations videos website landing pages long-form content and more
Collaborate with designers and video producers to drive the visual strategy of our product-centric content creating compelling and on-brand visuals that resonate with B2B audiences
Develop detailed briefs for copywriters and designers ensuring clear communication of project goals scope and timelines
Manage the content production process providing direction and feedback to maintain consistency and high-quality standards across all platforms
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale. ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results.