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Brand Content Strategist
Skills
Brand StrategyBusiness-To-BusinessContent CreationContent DevelopmentContent ProductionContent StrategyLanding Pages
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor’s degree in Marketing Communications Design or a related field
- 4+ years of experience in brand strategy and content creation with a strong focus on B2B tech SaaS
- Proven experience creating product-centric content that drives brand recognition and demand in the B2B tech space
- Experience developing content strategy for digital channels such as websites social media and blogs
- Strong understanding of brand development content marketing and visual storytelling tailored to B2B audiences
- Experience collaborating with cross-functional teams and creatives to produce high-impact content
- Excellent communication project management and strategic thinking skills
- Proficiency in content management systems video production tools and design software is a plus
Nice to have
- Proficiency in content management systems
- Experience with video production tools
- Familiarity with design software
Day to day
- Design and implement a content strategy that tells compelling stories of our product’s value enhancing our brand driving demand and differentiating us from competitors
- Partner with Content Product and Customer Marketing teams to align the content strategy with broader marketing goals the product roadmap and to support product launches adoption and retention efforts
- Ensure all content aligns with the brand’s identity values and strategic objectives
- Lead the strategy ideation and creation of brand and product-centric content for presentations videos website landing pages long-form content and more
- Collaborate with designers and video producers to drive the visual strategy of our product-centric content creating compelling and on-brand visuals that resonate with B2B audiences
- Develop detailed briefs for copywriters and designers ensuring clear communication of project goals scope and timelines
- Manage the content production process providing direction and feedback to maintain consistency and high-quality standards across all platforms
